ZEN.COM, a global provider of payment and shopping solutions, has been selected as the winner of a competitive process to acquire PIN Bank, the Deposit Guarantee Fund of Ukraine announced. This marks a significant step that strengthens the company’s position in modern financial services and supports the execution of its strategy to enter the Ukrainian market.
The transaction is expected to be finalized in mid-April 2026, subject to regulatory approvals. Upon completion, ZEN.COM will gain access to local banking infrastructure, enabling further development of its global, technology-driven financial ecosystem and continued redefinition of modern banking – digital, cross-border, and embedded in global commerce. This will also represent another step in the company’s international expansion and strengthen its position as a partner supporting the development of Ukraine’s financial sector and its integration with global markets.
The sale process attracted strong investor interest, with 11 participants involved, including 5 banks and 6 non-banking institutions, of which two passed the National Bank of Ukraine’s pre-qualification stage.
Building a financial bridge between Ukraine and global markets
Following completion, ZEN.COM intends to transform PIN Bank into a modern, technology-driven financial platform, fully integrated with its global payment and financial infrastructure.
“This is a strategic step for ZEN.COM and a reflection of our long-term commitment to Ukraine,” said Dawid Rożek, CEO of ZEN.COM. “The acquisition strengthens our capabilities but does not change our DNA. Our goal is to redefine banking by building a technology-driven, cross-border financial ecosystem that connects local markets with the global economy.”
“Our ambition is to build a modern, digital financial institution that meets the real needs of customers and businesses in Ukraine,” he added. “By combining strong local presence with ZEN’s global technology and infrastructure, we aim to accelerate access to innovative financial services, enable seamless cross-border experiences between Ukraine, the EU, the UK and other key markets, and support Ukraine’s economic development.”
Strategic focus: digital banking, payments and cross-border flows
ZEN.COM plans to develop a digital-first financial model in Ukraine, combining local infrastructure with its fintech ecosystem. This approach reflects a broader transformation of the financial sector towards digital banking designed for cross-border use and embedded in global commerce ecosystems.
The company plans to offer modern financial services for individual customers, including everyday financial solutions enhanced with cashback and shopping benefits, as well as expand its offering for small and medium-sized enterprises.
A key strategic pillar will be cross-border payments and remittances between Ukraine and markets where ZEN.COM already operates, particularly across Europe and the United Kingdom.
As part of this development, ZEN.COM plans to extend its multi-currency capabilities to include the Ukrainian hryvnia (UAH), enhancing the platform’s usability both locally and internationally.
Investment and long-term commitment
Following completion of the transaction, ZEN.COM plans to invest over EUR 20 million in developing its operations in Ukraine, underlining its long-term commitment.
The investment will focus on modernizing financial infrastructure, implementing ZEN’s technology and products, and developing services tailored to the local market. The company also aims to actively support Ukraine’s economic recovery and growth.
Local presence, global capabilities
The acquisition of PIN Bank will provide ZEN.COM with a strong foundation for further growth in the Ukrainian market and enable efficient rollout of locally tailored services.
At the same time, the company will integrate its global solutions – including multi-currency accounts, payment gateway and cross-border infrastructure – gradually expanding beyond the EMI model and delivering a more comprehensive financial experience.
