ZEN.COM, a global fintech specializing in innovative shopping and payment solutions, is introducing its new ZEN PRO Shopping Card, redefining how consumers and businesses approach payments. The campaign tagline, “Don’t Change Your Bank. Change Your Card” highlights a strategic expansion beyond financial services, focusing on shopping tools that deliver tangible, everyday benefits.
Key Benefits of the New ZEN Shopping Card
The new ZEN PRO Card addresses growing user needs that traditional payment cards fail to meet. It is designed for people looking for more than just standard payment features, combining innovation and convenience with benefits such as:
- Rewards Zone – an exclusive program that lets users earn “Shards” with every transaction, which can be exchanged for one of five “Stones” to unlock a prize such as a partial cashback on a specific purchase.
- Instant Cashback at hundreds of popular online stores, including eBay, Hebe, Lidl.pl, Erli, Zalando Lounge, and Decathlon, with up to 15% back through ZEN Deals.
- Extended Warranty for electronics for up to two years at no extra cost.
- Integration with Mastercard Priceless Specials, allowing users to collect additional rewards within that program.
- ZEN Care Purchase Protection, helping recover funds in cases of fraud or when products or services fail to meet expectations.
- Multi-currency account with competitive FX rates, ideal for travelers, businesses, and digital nomads.
- Full support for Apple Pay, Google Pay, Garmin Pay, and Xiaomi Pay for seamless mobile payments.
The card is available at a special launch price of just 9.99 PLN, making it the most affordable offer in ZEN.COM’s history.
ZEN.COM’s Strategic Market Approach
ZEN.COM is not competing directly with banks or neobanks. Instead, it focuses on delivering unique tools that enhance shopping experiences and support growth in the e-commerce sector.
“Our goal is to create the best shopping card in the world, then develop additional tools that improve every aspect of shopping” said Maciej Rynarzewski, Head of Product & Growth at ZEN.COM.
The new ZEN Card shifts the perception of payment cards from being an accessory to a bank account to becoming the primary shopping tool for both individual and business users.
“Until now, cards have been specialized – used for holidays, for business, or for buying electronics. We want the new ZEN PRO Card to be the first choice for everyday purchases” added Rynarzewski.
Global Ambitions
ZEN.COM has achieved remarkable growth in the fintech market, reaching its first million customers through organic growth alone, without external funding – a rare feat in an industry where many startups rely heavily on marketing budgets and investor capital. This launch marks the company’s first large-scale marketing campaign since its inception, signaling readiness for greater expansion supported by strategic promotional activities.
Currently, ZEN.COM is running campaigns in Poland and Lithuania. In the coming year, the company plans to scale its presence across Central and Eastern Europe, Germany, and Spain, as well as enter Southeast Asian markets. This expansion strategy will further strengthen ZEN.COM’s presence in the global fintech arena.
Who Will Benefit from the New ZEN PRO Card?
- Everyday shoppers enjoy instant cashback and Rewards Zone perks.
- Bargain hunters gain access to top deals and purchase protection.
- Travelers and digital nomads benefit from multi-currency accounts and competitive FX rates.
- Entrepreneurs appreciate extended warranties on electronics, faster transfers, and added purchase protection.
Looking Ahead
The “Don’t Change Your Bank. Change Your Card.” campaign marks the beginning of a broader strategy to reshape the shopping experience. ZEN.COM plans to go beyond payments by developing tools that meet the full spectrum of consumer and business needs.
In 2025, the company will focus on strengthening its position in existing markets, securing additional financial licenses, and expanding its global footprint.
“We support neobanks but are following our own path. We even invite their users to take advantage of the ZEN Card as their shopping tool of choice. What sets us apart is our clear focus on delivering the best possible card payment experience” Rynarzewski emphasized.
