Dawid Rożek has transferred responsibility for the day-to-day management of ZEN.COM to a three-member Executive Leadership Board. The Board consists of Michał Bogusławski (Chief Executive Officer Europe), Łukasz Neska (Chief Growth Officer) and Dorota Wróbel, who has joined ZEN.COM as General Manager after 13 years at G2A.com.
Dorota Wróbel joins ZEN.COM
Dorota Wróbel has joined ZEN.COM as General Manager. She will be responsible for finance, commercial, operations and controlling. Wróbel spent 13 years at G2A.com, where she also served as General Manager and helped lead the organisation through successive stages of rapid growth, transformation and international expansion.
Her management approach is built around clear priorities, accountability, measurable business impact and data-driven decision-making.
I am joining ZEN.COM at a point when the company has already achieved significant scale, while still having enormous room for further growth. At this stage, ambition has to go hand in hand with operational discipline: clear priorities, accountability and consistent execution. I believe in organisations where people have the space to make decisions, but also know exactly what results they are accountable for. And I definitely prefer numbers to opinions, says Dorota Wróbel, General Manager, ZEN.COM.
The next stage of growth and a new management model
Dorota Wróbel’s appointment is part of a broader change in how ZEN.COM is managed. Rather than appointing a single successor as CEO, the company has moved to a model in which responsibility for the day-to-day running of the business sits with a three-member Executive Leadership Board. It consists of Dorota Wróbel, General Manager, Michał Bogusławski, Chief Executive Officer Europe, and Łukasz Neska, Chief Growth Officer. Each is responsible for key areas of the business, while together they are accountable for the company’s performance and further development.
I am handing over the day-to-day management of ZEN.COM at the strongest point in the company’s history. We now operate across 33 markets, serve more than 2 million individual customers and over 10,000 businesses. At this scale, I am not handing the company over to one person, but to a team that knows it from the inside and can combine clearly defined responsibilities with fast decision-making. Dorota’s arrival strengthens us precisely in the areas that are critical to the next stage of ZEN.COM’s growth, says Dawid Rożek, Founder, ZEN.COM.
Dawid Rożek remains involved with ZEN.COM as its founder and shareholder, focusing on the company’s long-term strategy and future direction. Operationally, he is now focused on ALA.COM, a company developing technologies for national security and critical infrastructure.
