ZEN.COM, in partnership with Mastercard, has introduced Click to Pay to its users – a global online payment standard that enables faster, more convenient checkout without the need to enter card details for every purchase. The launch marks another step in delivering ZEN.COM’s “Live Better” philosophy, where financial services are designed to be simple, intuitive, and seamlessly integrated into everyday shopping experiences.
After adding a payment card to Click to Pay just once and marking a device as trusted, users can complete future purchases at participating online stores faster – even with a single click. The solution works across devices and browsers, providing a consistent checkout experience, even when customers shop as guests without creating an account.
Online shopping has become an integral part of everyday life, and consumers increasingly expect the payment process to be as seamless and intuitive as the other digital services they use. According to Mastercard research, 96% of Poles aged 18–65 made an online purchase during the past 12 months, while nearly half already use tokenisation-based payment solutions. At the same time, Click to Pay is becoming an increasingly recognised payment standard, with 85% of online shoppers already familiar with it. Among those who have used Click to Pay at least once, 70% say they intend to use it again.
“At ZEN.COM, we’ve always believed that finance and shopping should work together. The best experiences are the simplest ones – the ones that require no extra effort and simply help people live better. That’s why we want payments to be not only secure but also as intuitive and effortless as possible. Click to Pay perfectly reflects this philosophy by shortening the checkout process, reducing the number of steps, and making payments a natural part of the overall shopping experience rather than an obstacle. Technology should work for people, not the other way around,” said Łukasz Neska, Chief Growth Officer at ZEN.COM.
“Online shopping is now part of everyday life, so consumers expect payments to offer the same simplicity, speed, and security they experience across other digital services. Click to Pay meets these expectations by combining the convenience of card payments with the security of tokenisation. We are pleased that ZEN.COM users can now benefit from this global standard and enjoy an even smoother and more intuitive online checkout experience,” said Daria Auguścik, VP, Business Development Director, Mastercard Europe in Poland.
Click to Pay uses tokenisation technology, meaning that actual card details are never shared with merchants in their traditional form. This significantly improves transaction security and reduces the risk of fraud while preserving all the benefits of card payments, including convenience, purchase protection, and issuer-specific cardholder benefits.
The introduction of Click to Pay marks another milestone in ZEN.COM’s mission to build an ecosystem that connects finance with everyday shopping. The new standard makes online payments simpler, smoother, and almost invisible – exactly as the best digital experiences should be.
