ZEN.COM, a Poland-founded global fintech, is reinforcing its presence in Southeast Asia with the opening of a new office in Singapore, the recruitment of experienced industry leaders, and membership in prestigious fintech associations and partnerships. This is a significant step in executing the company’s global strategy to redefine digital payments and facilitate international trade through innovative, cost-effective business solutions.
Strategic Partnerships and New Memberships
As part of its continued expansion in Southeast Asia, ZEN.COM has joined the Emerging Payments Association Asia (EPA Asia) and the Singapore FinTech Association (SFA). These memberships strengthen the company’s position in the local fintech ecosystem, opening doors for collaboration with key industry players, regulators, and financial institutions. By engaging in these networks, ZEN.COM will actively contribute to shaping the future of the payments sector in the region.
Growth in Asia
To support its expansion strategy in Southeast Asia, ZEN.COM has appointed Rakesh Krishnamuti as Commercial Director for Asian markets and Deanson Yeo as Partnerships Manager. Both will operate from the new Singapore office.
Rakesh brings over 25 years of experience in payments and financial services, having held senior positions at Citibank, NETS, PayPal, and Mastercard, where he led growth strategies across Southeast Asian markets. Deanson Yeo adds extensive expertise in banking and payment partnerships, enabling him to build strong collaborations with key regional players.
Oleg Leonov, Director of Global Licensing at ZEN.COM, plays a crucial role in ensuring regulatory compliance and enabling smooth market entry. Together with the new team, he will expand cooperation with Merchant & Channel Partners, Payment Service Providers (PSPs), Value-Added Service (VAS) providers, and Independent Sales Organizations (ISOs).
Partnership with M-DAQ Global: Simplifying Payments in Southeast Asia
ZEN.COM has entered a strategic partnership with Singapore-based fintech M-DAQ Global to improve cross-border transactions between Europe and Asia. Through this collaboration, ZEN.COM customers will be able to open Virtual Accounts in markets such as Vietnam, Indonesia, and Hong Kong, enabling them to send and receive payments as if they had a local bank account in those countries. This partnership will facilitate same-day local payments and transfers, reduce foreign exchange costs for international transactions, and better serve e-commerce businesses operating in Asia.
Future of ZEN.COM in Southeast Asia and Beyond
ZEN.COM continues to expand its global payment network, tailoring its solutions to local e-commerce markets. A key component of this strategy is the development of innovative B2B and B2C payment and financial technology solutions.
The new Singapore office will serve as a central operational hub in the region, fostering closer relationships with partners and customers.
“Expansion in Southeast Asia is a milestone moment for ZEN.COM. Our new team and key industry partnerships will allow us to effectively support businesses and consumers in the region by delivering secure, fast, and cost-efficient payment solutions” said Michał Bogusławski, CEO Europe at ZEN.COM.
