ZEN.COM, a European fintech providing financial services for both individual and business clients, has joined the Payments Association, one of the most influential industry bodies in the UK payments sector. This partnership marks another step in the company’s strategy to reinforce its position in the UK market, following ZEN.COM’s recent authorisation from the UK Financial Conduct Authority (FCA).
Strategic Collaboration and Deeper Integration with the Local Market
Through its partnership with the Payments Association, ZEN.COM gains access to a network of key players in the UK fintech ecosystem. The company plans to actively participate in the association’s initiatives, including working groups, industry consultations, and projects supporting innovation in the payments sector. ZEN.COM will also focus on building relationships with licensed fintechs, banks, and financial service providers, supporting business growth through collaboration and regulatory compliance.
Operating Under FCA Oversight and Aligning with Local Requirements
Following FCA authorisation, ZEN.COM operates in the UK via its local entity, gradually introducing its service offering to the market. Membership in the Payments Association will allow the company to stay ahead of legislative changes, compliance requirements, and innovative solutions endorsed by the regulator.
“Our approach to the UK market is long-term. We prioritise compliance, trust-building, and collaboration with credible partners. Joining the Payments Association gives us the opportunity to contribute to the development of the local financial services market and scale our operations responsibly” said Hristina Naneva, UK Managing Director at ZEN.COM.
The Payments Association’s Role in Advancing the UK Payments Sector
The Payments Association plays a pivotal role in shaping the UK payments and fintech landscape, fostering collaboration among industry stakeholders and representing the sector to policymakers and regulators. The organisation is committed to promoting inclusivity, innovation, and technological advancement through thematic initiatives and working groups. As a new member, ZEN.COM is set to actively contribute to these efforts.
