{"id":9003241321080105,"date":"2026-03-16T07:40:14","date_gmt":"2026-03-16T07:40:14","guid":{"rendered":"https:\/\/www.zen.com\/?post_type=newsroom&p=9003241321080105"},"modified":"2026-03-16T13:53:43","modified_gmt":"2026-03-16T13:53:43","slug":"zen-com-rozszerza-oferte-o-karty-co-brandowe-pierwszym-partnerem-kuchnia-vikinga","status":"publish","type":"newsroom","link":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-rozszerza-oferte-o-karty-co-brandowe-pierwszym-partnerem-kuchnia-vikinga\/","title":{"rendered":"ZEN.COM rozszerza ofert\u0119 o karty co-brandowe. Pierwszym partnerem Kuchnia Vikinga"},"content":{"rendered":"\n

ZEN.COM uruchamia program kart co-brandowych, rozwijaj\u0105c ofert\u0119 dla e-commerce wykraczaj\u0105c\u0105 poza tradycyjn\u0105 bramk\u0119 p\u0142atnicz\u0105. Fintech chce przekszta\u0142ci\u0107 p\u0142atno\u015b\u0107 z funkcji operacyjnej w narz\u0119dzie lojalizacji i wzrostu sprzeda\u017cy dla marek. Pierwszym partnerem, kt\u00f3ry wdro\u017cy\u0142 nowe rozwi\u0105zanie, zosta\u0142a Kuchnia Vikinga \u2013 jeden z lider\u00f3w rynku cateringu dietetycznego w Polsce.<\/strong> <\/p>\n\n\n\n

W warunkach rosn\u0105cej konkurencji i coraz wy\u017cszych koszt\u00f3w pozyskania klienta firmy coraz wi\u0119kszy nacisk k\u0142ad\u0105 na zwi\u0119kszanie retencji oraz warto\u015bci klienta w czasie. ZEN.COM odpowiada na ten trend, \u0142\u0105cz\u0105c infrastruktur\u0119 p\u0142atnicz\u0105 z mechanizmami lojalizacyjnymi i narz\u0119dziami wspieraj\u0105cymi sprzeda\u017c. Fintech zapowiada, \u017ce to pocz\u0105tek szerszej strategii rozwoju oferty dla e-commerce, wykraczaj\u0105cej poza tradycyjn\u0105 obs\u0142ug\u0119 p\u0142atno\u015bci. <\/p>\n\n\n\n

P\u0142atno\u015b\u0107 jako element strategii wzrostu<\/strong> <\/h2>\n\n\n\n

Karty co-brandowe ZEN.COM pozwalaj\u0105 markom tworzy\u0107 dedykowane instrumenty p\u0142atnicze zintegrowane z benefitami zakupowymi, cashbackiem oraz mechanikami anga\u017cuj\u0105cymi u\u017cytkownik\u00f3w. W efekcie p\u0142atno\u015b\u0107 przestaje by\u0107 jedynie etapem operacyjnym, a staje si\u0119 sta\u0142ym elementem relacji z klientem. <\/p>\n\n\n\n

Przez lata fintech koncentrowa\u0142 si\u0119 na usprawnianiu samej transakcji. Dzi\u015b to za ma\u0142o. Marki potrzebuj\u0105 narz\u0119dzi, kt\u00f3re realnie zwi\u0119kszaj\u0105 retencj\u0119, cz\u0119stotliwo\u015b\u0107 zakup\u00f3w i warto\u015b\u0107 klienta w czasie. Karta co-brandowa pozwala powi\u0105za\u0107 p\u0142atno\u015b\u0107 z bezpo\u015brednim benefitem dla u\u017cytkownika i uczyni\u0107 z niej element strategii growth \u2013 z kosztu operacyjnego przekszta\u0142ci\u0107 j\u0105 w narz\u0119dzie wspieraj\u0105ce sprzeda\u017c<\/em> \u2013 m\u00f3wi \u0141ukasz Neska, Chief of Growth w ZEN.COM.<\/strong> <\/p>\n\n\n\n

Model wpisuje si\u0119 w rozwijan\u0105 przez sp\u00f3\u0142k\u0119 koncepcj\u0119 growth stacku \u2013 po\u0142\u0105czenia infrastruktury p\u0142atniczej (PSP) z narz\u0119dziami wspieraj\u0105cymi konwersj\u0119, retencj\u0119 i zaanga\u017cowanie klient\u00f3w. Dzi\u0119ki temu partnerzy ZEN.COM mog\u0105 korzysta\u0107 nie tylko z obs\u0142ugi p\u0142atno\u015bci, ale z ca\u0142ego zestawu narz\u0119dzi wspieraj\u0105cych sprzeda\u017c i lojalno\u015b\u0107 klient\u00f3w. <\/p>\n\n\n\n

Wi\u0119cej ni\u017c program lojalno\u015bciowy<\/strong> <\/h2>\n\n\n\n

W przeciwie\u0144stwie do tradycyjnych program\u00f3w punktowych karta co-brandowa jest bezpo\u015brednio powi\u0105zana z p\u0142atno\u015bci\u0105. Dzi\u0119ki temu korzy\u015b\u0107 dla u\u017cytkownika pojawia si\u0119 w momencie transakcji, a marka mo\u017ce naturalnie integrowa\u0107 mechanizmy lojalno\u015bciowe z codziennymi zakupami. <\/p>\n\n\n\n

Karta mo\u017ce jednocze\u015bnie zwi\u0119ksza\u0107 cz\u0119stotliwo\u015b\u0107 zakup\u00f3w, wzmacnia\u0107 udzia\u0142 marki w wydatkach u\u017cytkownika oraz budowa\u0107 sta\u0142y kana\u0142 relacji z klientem. Pozostaje przy tym w portfelu u\u017cytkownika tak\u017ce poza ekosystemem danej marki, tworz\u0105c dodatkowe punkty styku z klientem. <\/p>\n\n\n\n

Kuchnia Vikinga: lojalno\u015b\u0107 w praktyce<\/strong> <\/h2>\n\n\n\n

Pierwszym partnerem programu zosta\u0142a Kuchnia Vikinga<\/a> \u2013 firma dzia\u0142aj\u0105ca w jednym z najbardziej konkurencyjnych segment\u00f3w rynku, jakim jest catering dietetyczny.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

W ramach wsp\u00f3\u0142pracy marka korzysta nie tylko z programu kart co-brandowych, ale r\u00f3wnie\u017c z bramki p\u0142atniczej ZEN.COM, kt\u00f3ra obs\u0142uguje p\u0142atno\u015bci w sklepie internetowym. Oferta Kuchni Vikinga pojawi si\u0119 tak\u017ce w strefie Natychmiastowego Cashbacku<\/a>\u00a0w aplikacji ZEN.COM, co pozwala dotrze\u0107 do nowych u\u017cytkownik\u00f3w i budowa\u0107 dodatkowe punkty styku z klientem tak\u017ce poza w\u0142asnym kana\u0142em sprzeda\u017cy.\u00a0<\/p>\n\n\n\n

Dedykowana karta umo\u017cliwia u\u017cytkownikom korzystanie ze sta\u0142ych benefit\u00f3w przy zakupie diet, wspieraj\u0105c regularno\u015b\u0107 zam\u00f3wie\u0144 i d\u0142ugofalow\u0105 relacj\u0119 z mark\u0105. <\/p>\n\n\n\n

W naszym modelu biznesowym kluczowa jest powtarzalno\u015b\u0107 i relacja z klientem. Karta co-brandowa pozwala po\u0142\u0105czy\u0107 wygod\u0119 p\u0142atno\u015bci z realn\u0105 warto\u015bci\u0105 zakupow\u0105 dla u\u017cytkownika i stworzy\u0107 dodatkowy punkt styku z mark\u0105 \u2013 tak\u017ce pomi\u0119dzy kolejnymi zam\u00f3wieniami<\/em>. Cieszymy si\u0119, \u017ce jako pierwsi mogli\u015bmy wprowadzi\u0107 to rozwi\u0105zanie do naszych us\u0142ug \u2013 m\u00f3wi Artur Le\u015bniak, Dyrektor Marketingu, Kuchnia Vikinga.<\/strong> <\/p>\n\n\n\n

Pocz\u0105tek szerszego programu<\/strong>\u00a0<\/h2>\n\n\n\n

ZEN.COM zapowiada, \u017ce wsp\u00f3\u0142praca z Kuchni\u0105 Vikinga to pierwszy projekt w ramach rozwijanego programu kart partnerskich. Sp\u00f3\u0142ka finalizuje wdro\u017cenia z kolejnymi markami z segment\u00f3w retail, e-commerce i us\u0142ug subskrypcyjnych. <\/p>\n\n\n\n

P\u0142atno\u015b\u0107 to jeden z najcz\u0119stszych punkt\u00f3w styku klienta z mark\u0105, a jednocze\u015bnie jeden z najmniej wykorzystywanych strategicznie. W kolejnych latach przewag\u0119 b\u0119d\u0105 budowa\u0107 te firmy e-commerce, kt\u00f3re potraktuj\u0105 infrastruktur\u0119 finansow\u0105 jako element swojego growth stacku \u2013 obok marketingu, produktu i analityki. Chcemy by\u0107 partnerem, kt\u00f3ry pomaga to zbudowa\u0107<\/em> \u2013 podkre\u015bla \u0141ukasz Neska.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ZEN.COM uruchamia program kart co-brandowych dla e-commerce. Nowe rozwi\u0105zanie \u0142\u0105czy p\u0142atno\u015b\u0107 z benefitami zakupowymi i narz\u0119dziami lojalizacyjnymi. Pierwszym partnerem, kt\u00f3ry wdro\u017cy\u0142 program, zosta\u0142a Kuchnia Vikinga.<\/p>\n","protected":false},"author":9003241321049190,"featured_media":9003241321080114,"template":"","newsroom_categories":[295,180,181],"class_list":["post-9003241321080105","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","newsroom_categories-e-commerce-pl","newsroom_categories-funkcje","newsroom_categories-partnerstwa"],"acf":[],"yoast_head":"\nZEN.COM rozszerza ofert\u0119 o karty co-brandowe. 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