{"id":9003241321073606,"date":"2025-11-24T10:00:00","date_gmt":"2025-11-24T10:00:00","guid":{"rendered":"https:\/\/www.zen.com\/newsroom\/poles-are-shopping-smarter-zen-com-forecasts-record-cashback-savings-in-black-november-2025\/"},"modified":"2026-01-08T11:16:17","modified_gmt":"2026-01-08T11:16:17","slug":"zen-com-przewiduje-rekordowe-oszczednosci-w-black-november","status":"publish","type":"newsroom","link":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/","title":{"rendered":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November"},"content":{"rendered":"\n

ZEN.COM prognozuje, \u017ce w tegorocznym Black November Polacy odzyskaj\u0105 dzi\u0119ki cashbackowi nawet milion z\u0142otych. To efekt rosn\u0105cej popularno\u015bci nowoczesnych us\u0142ug finansowych oraz trendu smart shoppingu, w ramach kt\u00f3rego konsumenci planuj\u0105 zakupy, por\u00f3wnuj\u0105 ceny i \u015bwiadomie wybieraj\u0105 narz\u0119dzia pozwalaj\u0105ce realnie oszcz\u0119dza\u0107 \u2013 bez kompromis\u00f3w w jako\u015bci. Ju\u017c w pierwszych dw\u00f3ch tygodniach listopada br. u\u017cytkownicy ZEN.COM wygenerowali 90% warto\u015bci cashback\u00f3w z ca\u0142ego listopada 2024 r., co jednoznacznie sygnalizuje rekordowy popyt i zmian\u0119 w sposobie zarz\u0105dzania wydatkami.<\/strong><\/p>\n\n\n\n

Cashback zamiast promocji<\/strong> <\/h3>\n\n\n\n

W ca\u0142ym listopadzie 2024 r. u\u017cytkownicy ZEN.COM odzyskali dzi\u0119ki cashbackowi ponad 600 tysi\u0119cy z\u0142otych, a w 2025 r. tempo wzrostu jest jeszcze wy\u017csze. Od 1 do 14 listopada 2025 r. warto\u015b\u0107 wygenerowanych zwrot\u00f3w by\u0142a wy\u017csza a\u017c o 180% wy\u017csza ni\u017c w analogicznym okresie rok wcze\u015bniej. Tak dynamiczne otwarcie miesi\u0105ca pozwala prognozowa\u0107, \u017ce tegoroczny Black November mo\u017ce zako\u0144czy\u0107 si\u0119 rekordow\u0105 warto\u015bci\u0105 zwrot\u00f3w.\u00a0\u00a0<\/p>\n\n\n\n

Cashback<\/a> sta\u0142 si\u0119 jednym z najskuteczniejszych narz\u0119dzi optymalizacji wydatk\u00f3w. U\u017cytkownicy ZEN.COM korzystaj\u0105 z niego nie okazjonalnie, lecz systemowo \u2013 jako element codziennego zarz\u0105dzania bud\u017cetem. To fundamentalna zmiana w podej\u015bciu do konsumpcji<\/em> \u2013 m\u00f3wi Juliia Starostiuk, Head of Cashback and Partnership w ZEN.COM.<\/strong>\u00a0<\/p>\n\n\n\n

Black Friday trwa ca\u0142y miesi\u0105c<\/strong> <\/h3>\n\n\n\n

Jednocze\u015bnie zmienia si\u0119 spos\u00f3b, w jaki Polacy uczestnicz\u0105 w listopadowych wyprzeda\u017cach. Z danych ZEN.COM wynika, \u017ce ju\u017c w 2024 r. Black Friday przesta\u0142 by\u0107 impulsywnym \u201e\u015bwi\u0119tem promocji\u201d. A\u017c 80% wszystkich zwrot\u00f3w cashback pochodzi\u0142o z pozosta\u0142ych dni listopada, co wyra\u017anie pokazuje, \u017ce konsumenci planuj\u0105 zakupy z wyprzedzeniem i szukaj\u0105 realnych korzy\u015bci finansowych. <\/p>\n\n\n\n

Najwi\u0119cej zwrot\u00f3w w ca\u0142ym listopadzie 2024 r. generowa\u0142y zakupy w kategoriach elektronika (\u015bredni cashback ok. 4%), moda (ok. 7%), uroda i zdrowie (ok. 5%), dom i wyposa\u017cenie (ok. 6%) oraz podr\u00f3\u017ce (ponad 6%). To w\u0142a\u015bnie te segmenty nap\u0119dzaj\u0105 listopadow\u0105 aktywno\u015b\u0107 zakupow\u0105, a w 2025 r. ich dynamika jest jeszcze wy\u017csza. <\/p>\n\n\n\n

Konsumenci zaczynaj\u0105 oczekiwa\u0107 realnych korzy\u015bci, a nie marketingowych obietnic. Dlatego po\u0142\u0105czenie atrakcyjnej oferty i natychmiastowego zwrotu pieni\u0119dzy staje si\u0119 standardem, kt\u00f3ry b\u0119dzie dominowa\u0142 w kolejnych latach<\/em> \u2013 dodaje Juliia Starostiuk. <\/p>\n\n\n\n

Coraz wi\u0119cej aktywnych u\u017cytkownik\u00f3w<\/strong> <\/h3>\n\n\n\n

Rosn\u0105ca popularno\u015b\u0107 cashbacku znajduje odzwierciedlenie tak\u017ce w liczbie u\u017cytkownik\u00f3w. Od stycznia do pocz\u0105tku listopada 2025 r. aktywno\u015b\u0107 os\u00f3b korzystaj\u0105cych z cashbacku ZEN.COM by\u0142a wyra\u017anie wy\u017csza ni\u017c w analogicznym okresie 2024 r. Wzrost dotyczy zar\u00f3wno liczby os\u00f3b aktywnych, jak i cz\u0119stotliwo\u015bci oraz warto\u015bci realizowanych transakcji.  <\/p>\n\n\n\n

W tym czasie liczba aktywnych u\u017cytkownik\u00f3w wzros\u0142a o 260%, liczba transakcji cashbackowych \u2013 o 266%, a \u0142\u0105czna warto\u015b\u0107 zwrot\u00f3w \u2013 o 318%. Dane te potwierdzaj\u0105, \u017ce cashback sta\u0142 si\u0119 naturalnym elementem codziennego zarz\u0105dzania bud\u017cetem \u2013 narz\u0119dziem, kt\u00f3re w spos\u00f3b ci\u0105g\u0142y obni\u017ca koszty zakup\u00f3w i wspiera bardziej \u015bwiadome decyzje finansowe. <\/p>\n\n\n\n

Efekt dla rynku e-commerce<\/strong> <\/h3>\n\n\n\n

Wzrost popularno\u015bci cashbacku ma tak\u017ce bezpo\u015bredni wp\u0142yw na rynek e-commerce. Partnerzy ZEN.COM odnotowuj\u0105 wy\u017cszy wsp\u00f3\u0142czynnik konwersji, wi\u0119ksz\u0105 lojalno\u015b\u0107 klient\u00f3w oraz cz\u0119stsze powroty kupuj\u0105cych. Co istotne, \u015brednia warto\u015b\u0107 koszyka w transakcjach z cashbackiem jest a\u017c o 50% wy\u017csza ni\u017c przy standardowych zakupach. <\/p>\n\n\n\n

Obecnie ZEN.COM \u0142\u0105czy oko\u0142o 900 merchant\u00f3w na 30 rynkach z rosn\u0105c\u0105 baz\u0105 aktywnych u\u017cytkownik\u00f3w, umo\u017cliwiaj\u0105c sklepom internetowym szybkie dotarcie do klient\u00f3w o wysokim potencjale zakupowym \u2013 bez konieczno\u015bci prowadzenia kosztownych kampanii reklamowych. Program cashback staje si\u0119 tym samym skutecznym narz\u0119dziem wspieraj\u0105cym sprzeda\u017c, podnosz\u0105cym \u015bredni\u0105 warto\u015b\u0107 koszyka oraz zwi\u0119kszaj\u0105cym efektywno\u015b\u0107 dzia\u0142a\u0144 e-commerce. W efekcie ZEN.COM konsekwentnie umacnia swoj\u0105 pozycj\u0119 jako lider nowoczesnych us\u0142ug p\u0142atniczych i zakupowych w Europie.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

ZEN.COM prognozuje, \u017ce w Black November 2025 Polacy odzyskaj\u0105 w cashbacku nawet milion z\u0142otych. Ju\u017c pierwsze dwa tygodnie listopada przynios\u0142y 90% ca\u0142ej warto\u015bci cashback\u00f3w z listopada 2024 r., zapowiadaj\u0105c rekordowy rok smart shoppingu.<\/p>\n","protected":false},"author":9003241321049190,"featured_media":9003241321073598,"template":"","newsroom_categories":[295,183],"class_list":["post-9003241321073606","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","newsroom_categories-e-commerce-pl","newsroom_categories-korporacyjne"],"acf":[],"yoast_head":"\nPolacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November | ZEN.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November\" \/>\n<meta property=\"og:description\" content=\"ZEN.COM prognozuje, \u017ce w Black November 2025 Polacy odzyskaj\u0105 w cashbacku nawet milion z\u0142otych. Ju\u017c pierwsze dwa tygodnie listopada przynios\u0142y 90% ca\u0142ej warto\u015bci cashback\u00f3w z listopada 2024 r., zapowiadaj\u0105c rekordowy rok smart shoppingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/\" \/>\n<meta property=\"og:site_name\" content=\"ZEN.COM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZeroEffortNonbank\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T11:16:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@zen_com\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/\"},\"author\":{\"name\":\"Jakub Raduszewski\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#\\\/schema\\\/person\\\/3550e0112fb71b80ca138524130be0f0\"},\"headline\":\"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November\",\"datePublished\":\"2025-11-24T10:00:00+00:00\",\"dateModified\":\"2026-01-08T11:16:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/\"},\"wordCount\":652,\"publisher\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zen.bf.banner7.png\",\"inLanguage\":\"pl-PL\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/\",\"url\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/\",\"name\":\"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November | ZEN.COM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zen.bf.banner7.png\",\"datePublished\":\"2025-11-24T10:00:00+00:00\",\"dateModified\":\"2026-01-08T11:16:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zen.bf.banner7.png\",\"contentUrl\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/zen.bf.banner7.png\",\"width\":960,\"height\":549,\"caption\":\"Image shopwing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom\\\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newsroom\",\"item\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/newsroom-archive\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/\",\"name\":\"ZEN.COM\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#organization\"},\"alternateName\":\"ZEN.COM\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#organization\",\"name\":\"ZEN.COM\",\"alternateName\":\"ZEN.COM\",\"url\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Open-Graph-Image1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.zen.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Open-Graph-Image1.jpg\",\"width\":1200,\"height\":630,\"caption\":\"ZEN.COM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ZeroEffortNonbank\",\"https:\\\/\\\/x.com\\\/zen_com\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/zen-com\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/#\\\/schema\\\/person\\\/3550e0112fb71b80ca138524130be0f0\",\"name\":\"Jakub Raduszewski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g\",\"caption\":\"Jakub Raduszewski\"},\"description\":\"Knowledge Content Manager at ZEN.COM\",\"url\":\"https:\\\/\\\/www.zen.com\\\/pl\\\/author\\\/jakub\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November | ZEN.COM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/","og_locale":"pl_PL","og_type":"article","og_title":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November","og_description":"ZEN.COM prognozuje, \u017ce w Black November 2025 Polacy odzyskaj\u0105 w cashbacku nawet milion z\u0142otych. Ju\u017c pierwsze dwa tygodnie listopada przynios\u0142y 90% ca\u0142ej warto\u015bci cashback\u00f3w z listopada 2024 r., zapowiadaj\u0105c rekordowy rok smart shoppingu.","og_url":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/","og_site_name":"ZEN.COM","article_publisher":"https:\/\/www.facebook.com\/ZeroEffortNonbank","article_modified_time":"2026-01-08T11:16:17+00:00","og_image":[{"width":960,"height":549,"url":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@zen_com","twitter_misc":{"Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#article","isPartOf":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/"},"author":{"name":"Jakub Raduszewski","@id":"https:\/\/www.zen.com\/pl\/#\/schema\/person\/3550e0112fb71b80ca138524130be0f0"},"headline":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November","datePublished":"2025-11-24T10:00:00+00:00","dateModified":"2026-01-08T11:16:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/"},"wordCount":652,"publisher":{"@id":"https:\/\/www.zen.com\/pl\/#organization"},"image":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png","inLanguage":"pl-PL","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.zen.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/","url":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/","name":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November | ZEN.COM","isPartOf":{"@id":"https:\/\/www.zen.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#primaryimage"},"image":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#primaryimage"},"thumbnailUrl":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png","datePublished":"2025-11-24T10:00:00+00:00","dateModified":"2026-01-08T11:16:17+00:00","breadcrumb":{"@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#primaryimage","url":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png","contentUrl":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/11\/zen.bf.banner7.png","width":960,"height":549,"caption":"Image shopwing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.zen.com\/pl\/newsroom\/zen-com-przewiduje-rekordowe-oszczednosci-w-black-november\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zen.com\/pl\/"},{"@type":"ListItem","position":2,"name":"Newsroom","item":"https:\/\/www.zen.com\/pl\/newsroom-archive\/"},{"@type":"ListItem","position":3,"name":"Polacy kupuj\u0105 m\u0105drzej. ZEN.COM przewiduje rekordowe oszcz\u0119dno\u015bci w Black November"}]},{"@type":"WebSite","@id":"https:\/\/www.zen.com\/pl\/#website","url":"https:\/\/www.zen.com\/pl\/","name":"ZEN.COM","description":"","publisher":{"@id":"https:\/\/www.zen.com\/pl\/#organization"},"alternateName":"ZEN.COM","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zen.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/www.zen.com\/pl\/#organization","name":"ZEN.COM","alternateName":"ZEN.COM","url":"https:\/\/www.zen.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.zen.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/02\/Open-Graph-Image1.jpg","contentUrl":"https:\/\/www.zen.com\/wp-content\/uploads\/2025\/02\/Open-Graph-Image1.jpg","width":1200,"height":630,"caption":"ZEN.COM"},"image":{"@id":"https:\/\/www.zen.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ZeroEffortNonbank","https:\/\/x.com\/zen_com","https:\/\/www.linkedin.com\/company\/zen-com\/"]},{"@type":"Person","@id":"https:\/\/www.zen.com\/pl\/#\/schema\/person\/3550e0112fb71b80ca138524130be0f0","name":"Jakub Raduszewski","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b36eeab5a933711ee853ab2a253912e3c8bd32edbd610dab11f86817d0483a2?s=96&d=mm&r=g","caption":"Jakub Raduszewski"},"description":"Knowledge Content Manager at ZEN.COM","url":"https:\/\/www.zen.com\/pl\/author\/jakub\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/newsroom\/9003241321073606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/types\/newsroom"}],"author":[{"embeddable":true,"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/users\/9003241321049190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/media\/9003241321073598"}],"wp:attachment":[{"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/media?parent=9003241321073606"}],"wp:term":[{"taxonomy":"newsroom_categories","embeddable":true,"href":"https:\/\/www.zen.com\/pl\/wp-json\/wp\/v2\/newsroom_categories?post=9003241321073606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}